From this brief INSPIRED planned the website information architecture via a wireframe and developed a bespoke website design to reflect VBQ’s new brand identity, custom manufacturing process and unique product attributes. With a modern, premium feel, the website educates users on VBQ’s custom stone solutions and communicates the ‘quarry to the pavers’ brand story through a combination of video, imagery and crafted content.
A video header on the homepage with headline copy overlaid immediately captures the audiences’ attention and all pages throughout the site have been crafted with user experience in mind, placing call-to-action directives and useful information at the users fingertips. A stylish masonry layout gallery effectively showcases the beauty and diversity of the product in a wide range of inspirational applications. The new website utilises the refreshed brand colour palette, graphical devices, image styling and custom fonts, which have been adopted across all marketing collateral and digital media.
The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and the Google Search Console are integrated with the site, providing invaluable data on user experience and interaction. INSPIRED also provides ongoing website maintenance, ensuring the site is kept up to date with the latest product imagery.