Through a series of workshops with IAG and stakeholders, the website information architecture and visual design was developed to reflect IAG’s new brand identity. INSPIRED then brought the bespoke website design to life with a modern layout and user interface, featuring parallax headers and animated fonts and imagery.
With proven leadership an important aspect of the IAG story, professional bios were developed to introduce the trusted and respected experts in infrastructure advisory who come from multidisciplinary backgrounds and hold industry-best knowledge and experience in infrastructure planning, procurement, delivery and stakeholder engagement. The News section also keeps the site fresh with current content, communicating industry developments and providing ongoing SEO benefits.
The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and the Google Search Console are integrated with the site, providing invaluable data on user experience and interaction. INSPIRED also provides ongoing website maintenance, ensuring the site is kept up to date with the latest IAG projects.