Hussey & Co
Hussey & Co
An established partnership, providing marketing and communications support for Hussey & Co, Australia’s largest baby leaf salad exporter
The Brief
Hussey & Co are renowned as the ‘Baby Leaf Specialists’ and are Australia’s largest exporter of baby leaf salad to international markets including Asia and the Middle East. Uniquely positioned as a vertically integrated grower, processor and distributor of premium quality baby salad leaves, Hussey produces a range of wholesale and retail offerings and supplies all major supermarkets in Australia, Singapore, Hong Kong and Indonesia. Hussey & Co also has a strong presence in the food service sector in Australia, Japan, Thailand and Malaysia.
With rapid growth and a need to communicate to a variety of audiences, Hussey & Co required an ongoing relationship with an experienced marketing agency. Since 2012 INSPIRED has assisted Hussey & Co to deliver effective communications strategies for domestic and international markets, consumers and internal staff. Utilising strategic advertising and editorial, creation of curated content for digital channels, internal communications, and development of brand collateral have been central to the success of this long-running partnership.
INDUSTRY
Agriculture
Food Processing & Distribution
INVOLVEMENT
Strategic Marketing
Public Relations
Advertising & Media Buying
Editorial Placement
Social Media Management
Content Creation
Internal Communications
Market Research
Branding
Collateral Development
VISIT
An established partnership, providing marketing and communications support for Hussey & Co, Australia’s largest baby leaf salad exporter
The Brief
Hussey & Co are renowned as the ‘Baby Leaf Specialists’ and are Australia’s largest exporter of baby leaf salad to international markets including Asia and the Middle East. Uniquely positioned as a vertically integrated grower, processor and distributor of premium quality baby salad leaves, Hussey produces a range of wholesale and retail offerings and supplies all major supermarkets in Australia, Singapore, Hong Kong and Indonesia. Hussey & Co also has a strong presence in the food service sector in Australia, Japan, Thailand and Malaysia.
With rapid growth and a need to communicate to a variety of audiences, Hussey & Co required an ongoing relationship with an experienced marketing agency. Since 2012 INSPIRED has assisted Hussey & Co to deliver effective communications strategies for domestic and international markets, consumers and internal staff. Utilising strategic advertising and editorial, creation of curated content for digital channels, internal communications, and development of brand collateral have been central to the success of this long-running partnership.
INDUSTRY
Agriculture
Food Processing & Distribution
INVOLVEMENT
Strategic Marketing
Public Relations
Advertising & Media Buying
Editorial Placement
Social Media Management
Content Creation
Internal Communications
Market Research
Branding
Collateral Development
VISIT
Strategic Communications
INSPIRED undertakes a suite of strategic marketing services to help Hussey & Co articulate its brand and marketing goals to a wide range of audiences throughout Australian and Asian markets. Branding and brand story development has been central to crafting the Hussey & Co brand identity, positioning the company as the ‘Baby Leaf Specialists’ and communicating the industry leading ‘Cold, Clean and Dry’ processing technology.
We regularly provide strategic council relating to product, packaging and campaign strategy and manage all external communications to ensure clear and consistent messaging. INSPIRED undertakes market research, writes award submissions and manages media buying, advertising and editorial placement for the brand.
Our team also develops internal company communications, creating quarterly print publications in the form of company magazines to support positive company culture, share company news, provide recognition of employee achievements and profile staff across all aspects of the business.
Advertising & Editorial
INSPIRED manages media buying for Hussey & Co, helping build brand awareness and attract customers through effective print and digital advertising. Our in-house team schedule advertising calendars and create high impact, print ready artwork which is on-brand, ensuring Hussey & Co is seen in leading print magazines and industry specific publications for domestic and international markets. With the ability to place multi-lingual advertising in key publications, INSPIRED helps Hussey & Co reach export markets throughout Asia.
Effective public relations ensures all media releases, brand news and announcements are consistent with the overarching marketing strategy and brand voice. Our editorial placement helps maximise potential coverage and ensures brand coverage is on message and speaking directly to those who matter most.
Social Media & Content Creation
INSPIRED’s social media management provides Hussey & Co with consistent and cohesive messaging across multiple digital brand channels. We develop social strategy and social calendars, creating engaging posts that support business objectives.
Our social copy writing and original content creation are brought to life with a suite of brand collateral materials created for Hussey & Co by INSPIRED. We’ve arranged photo shoots and undertaken food styling and recipe development to provide Hussey with the branding elements required for quality campaign execution.
CAMPAIGN ACHEIVEMENTS:
WINNER: Excellence in Exporting Award, Food & Fibre Gippsland Awards 2020
WINNER: Victorian Grower of the Year, AUSVEG Awards for Excellence 2019
WINNER: Excellence in Innovation Award, Food & Fibre Gippsland Awards 2019
WINNER: Governor of Victoria Export Award (GOVEA) for Agribusiness 2018
FINALIST: Australian Export Awards 2018