To showcase the award-winning custom homes for which Hedger Constructions is renowned and the people-centric nature of custom construction, INSPIRED developed a bespoke website solution which focuses on user experience. With a modern, premium feel, the website clearly conveys why Hedger Constructions is the builder of choice for custom home solutions, outlines the build process and provides custom home design inspiration in the form of an extensive portfolio of completed projects.
The elegant, yet high impact branding utilises the distinctive brand colour palette and font styling, which has been adopted across all marketing collateral and digital media. Structurally the website is large, with in-depth content about Hedger Constructions’ varying services and an extensive image library that visually communicates the aesthetics and lifestyle rewards that can be achieved through custom building.
The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles. Keyword research and website mapping were used to identify optimisation opportunities, and a content brief for each page of the site was developed to target specific keywords. INSPIRED undertook all copy writing for the site to ensure the brand story and message were effectively communicated and included all relevant search terms. Google Analytics and the Google Search Console were also integrated with the site, providing invaluable data on user experience and interaction.