Hedger Constructions

Hedger Constructions

Inspired Marketing Services, Hedger Constructions Website Design & Development

A decade long relationship, positioning Hedger Constructions as Victoria’s Multi-Award Winning Custom Home Builders

The Brief

Established over 30 years, Hedger Constructions is a multi-award wining builder, specialising in architect designed and luxury custom home construction throughout Victoria. INSPIRED’s involvement with Hedger Constructions is a long-term partnership which has delivered a comprehensive suite of services and supported ongoing business growth. Over the past decade INSPIRED has shaped all aspects of the brand strategy including brand story, website development, social media management, content development, media buying, print advertising, editorial, signage and corporate stationary.

Our involvement has helped Hedger Constructions become one of Victoria’s most desirable custom home builders and supported the state wide expansion of the business. Acting as an outsourced marketing manager, INSPIRED assists Hedger Constructions with all day-to-day marketing requirements, giving the client confidence that their brand presence is effectively managed across all media with consistent messaging and cohesive visual design.

INDUSTRY

Construction

INVOLVEMENT

Outsourced Marketing Manager
Brand Strategy
Custom Website Design & Development
Search Engine Optimisation
Brand Story
Social Media Management
Content Creation
Media Buying
Advertising Artwork
Editorial Placement
Signage
Corporate Stationary

VISIT
Inspired Marketing Services, Hedger Constructions Website Design & Development

A decade long relationship, positioning Hedger Constructions as Victoria’s Multi-Award Winning Custom Home Builders

The Brief

Established over 30 years, Hedger Constructions is a multi-award wining builder, specialising in architect designed and luxury custom home construction throughout Victoria. INSPIRED’s involvement with Hedger Constructions is a long-term partnership which has delivered a comprehensive suite of services and supported ongoing business growth. Over the past decade INSPIRED has shaped all aspects of the brand strategy including brand story, website development, social media management, content development, media buying, print advertising, editorial, signage and corporate stationary.

Our involvement has helped Hedger Constructions become one of Victoria’s most desirable custom home builders and supported the state wide expansion of the business. Acting as an outsourced marketing manager, INSPIRED assists Hedger Constructions with all day-to-day marketing requirements, giving the client confidence that their brand presence is effectively managed across all media with consistent messaging and cohesive visual design.

INDUSTRY

Construction

INVOLVEMENT

Outsourced Marketing Manager

Brand Strategy

Custom Website Design & Development

Search Engine Optimisation

Brand Story

Social Media Management

Content Creation

Media Buying

Advertising Artwork

Editorial Placement

Signage

Corporate Stationary

VISIT

Custom Website Design & Development

To showcase the award-winning custom homes for which Hedger Constructions is renowned and the people-centric nature of custom construction, INSPIRED developed a bespoke website solution which focuses on user experience. With a modern, premium feel, the website clearly conveys why Hedger Constructions is the builder of choice for custom home solutions, outlines the build process and provides custom home design inspiration in the form of an extensive portfolio of completed projects.

The elegant, yet high impact branding utilises the distinctive brand colour palette and font styling, which has been adopted across all marketing collateral and digital media. Structurally the website is large, with in-depth content about Hedger Constructions’ varying services and an extensive image library that visually communicates the aesthetics and lifestyle rewards that can be achieved through custom building.

The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles. Keyword research and website mapping were used to identify optimisation opportunities, and a content brief for each page of the site was developed to target specific keywords. INSPIRED undertook all copy writing for the site to ensure the brand story and message were effectively communicated and included all relevant search terms. Google Analytics and the Google Search Console were also integrated with the site, providing invaluable data on user experience and interaction.

Advertising and Editorial

Inspired Marketing Services, Advertising & Editorial Placement

In order to build brand awareness for Hedger Constructions, INSPIRED manages media scheduling, including buying media space and producing high impact, print ready ad artwork. Positioning the brand in leading glossy print magazines, INSPIRED books and provides content for display ads, sponsored features and advertorials. The brand’s print ads are instantly recognisable, utilising the distinctive brand colour palette and font styling, which has been adopted across all marketing collateral.

Utilising our network of media contacts INSPIRED also assists with editorial placement, creating press releases, project briefs and supplying high quality imagery as the basis of print and digital features.

Social Media & Content Creation

Inspired Marketing Services, Social Media and Content Creation

INSPIRED’s social media management provides Hedger Constructions with consistent and cohesive messaging across multiple brand channels. We develop social strategy with editorial calendars and integrate campaigns with brand objectives. Our skilled copywriters also craft all social content and curate inspirational imagery to connect with the target audience.

Branding, Signage & Stationary

Inspired Marketing Services, Brand Collateral and Graphic Design

The in-house graphic design team at INSPIRED supplies Hedger Constructions with the creative required to ensure consistent visual messaging across all mediums. We develop artwork for print advertising, capability statements, corporate stationary, site and office signage, banners and large format event signage. Our in-depth brand knowledge ensures all visual materials are consistent with the values and identity of the brand and in-line the overarching marketing strategy.

“INSPIRED has created an extraordinary website for our business. Your professionalism and efficiency are outstanding. Thank you!”
– Sharon Hedger, Director, Hedger Constructions
“INSPIRED has created an extraordinary website for our business. Your professionalism and efficiency are outstanding. Thank you! ”
– Sharon Hedger, Director, Hedger Constructions
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