Ultum

Ultum

Ultum Custom Website Design & Development

An uplifted online presence and elegant, functional new website that communicates directly to Ultum’s target audience

The Brief

Ultum is a property advisory company that provides asset verification; condition audits; strategic asset management and compliance services. Established in 2002, Ultum bridges the gap between the strategic and operational elements of facilities management and maintenance with risk and compliance. Local and state government bodies; commercial, industrial and retail property holders; as well as health, aged care and educational facilities rely on Ultum to ensure they have a plan in place to optimise building assets and equipment.

After almost 20 years in business, Ultum had grown an unrivalled client base across Australia and New Zealand and was looking to refresh their digital presence to better communicate to their target audiences. INSPIRED was engaged to develop a custom website solution which demonstrated Ultum’s capability and the unique suite of services provided to a wide range of sectors.

INDUSTRY

Facilities Management and Services

INVOLVEMENT

Custom Website Design & Development
Search Engine Optimisation
Branding
Strategic Marketing

VISIT
Ultum Custom Website Design & Development

An uplifted online presence and elegant, functional new website that communicates directly to Ultum’s target audience

The Brief

Ultum is a property advisory company that provides asset verification; condition audits; strategic asset management and compliance services. Established in 2002, Ultum bridges the gap between the strategic and operational elements of facilities management and maintenance with risk and compliance. Local and state government bodies; commercial, industrial and retail property holders; as well as health, aged care and educational facilities rely on Ultum to ensure they have a plan in place to optimise building assets and equipment.

After almost 20 years in business, Ultum had grown an unrivalled client base across Australia and New Zealand and was looking to refresh their digital presence to better communicate to their target audiences. INSPIRED was engaged to develop a custom website solution which demonstrated Ultum’s capability and the unique suite of services provided to a wide range of sectors.

INDUSTRY

Facilities Management and Services

INVOLVEMENT

Custom Website Design & Development

Search Engine Optimisation

Branding

Strategic Marketing

VISIT

Custom Website Design & Development

Commencing with a discovery session, we discussed the vision, requirements and specifications for the new Ultum site. INSPIRED then developed custom user experience design recommendations and planned the technical and information architecture required for the website project. Central to the project was communicating Ultum’s unique advantage in bringing together capability in condition and compliance audits with asset management skills to maintain and uplift any property asset.

The user interface design makes effective use of strong branding elements, colour scheme and visual storytelling, whilst clearly demonstrating to users Ultum’s end-to-end facilities management solutions. Ultum’s new site effectively communicates to a wide audience of decision makers via in-depth service and sector content.

A fully responsive site, the Ultum digital platform is search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and the Google Search Console are integrated with the site, providing invaluable data on user experience and interaction. INSPIRED also provides ongoing website maintenance, ensuring the site is kept up to date with the latest brand imagery.

Additionally, INSPIRED also assisted with technical support, liaising with Ultum internal departments to ensure appropriate systems and IT infrastructure were in place to support the new digital platform.

“Ultum has developed a great partnership with INSPIRED, and their dedication to our website and business success is evident in all aspects of their approach. INSPIRED’s attention to detail and practical, customer centric focus has uplifted the online presence of the Ultum brand with an elegant and functional new site that communicates directly to our target audience.”
– Demara Jackson, CEO, Ultum
“Ultum has developed a great partnership with INSPIRED, and their dedication to our website and business success is evident in all aspects of their approach. INSPIRED’s attention to detail and practical, customer centric focus has uplifted the online presence of the Ultum brand with an elegant and functional new site that communicates directly to our target audience.”
– Demara Jackson, CEO, Ultum
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