Arts House

Arts House

Arts House

Website maintenance, digital advertising and marketing support for Arts House, Melbourne’s home of contemporary performance

The Brief

Arts House is a City of Melbourne contemporary performance venue with a year-round program of dance, theatre, music, sound, new technologies and community projects. Arts House is a key project for the City of Melbourne and considered one of the major forces shaping Melbourne’s cultural and social landscape.

When the Arts House management team required an uplift in their digital presence, they turned to INSPIRED. Over the past 5 years the INSPIRED team has helped deliver a continuous digital improvement strategy, improve website accessibility, raise awareness of the venue and promote upcoming events. We also assist with targeted digital advertising solutions, increasing the reach of Arts House programming to potential new audiences.

INDUSTRY

Arts and Culture

INVOLVEMENT

Custom Website Maintenance
HTML, CSS & JavaScript Development
Accessible Website Development
Search Engine Optimisation
Strategic Marketing
Digital Advertising

VISIT
Arts House

Website maintenance, digital advertising and marketing support for Arts House, Melbourne’s home of contemporary performance

The Brief

Arts House is a City of Melbourne contemporary performance venue with a year-round program of dance, theatre, music, sound, new technologies and community projects. Arts House is a key project for the City of Melbourne and considered one of the major forces shaping Melbourne’s cultural and social landscape.

When the Arts House management team required an uplift in their digital presence, they turned to INSPIRED. Over the past 5 years the INSPIRED team has helped deliver a continuous digital improvement strategy, improve website accessibility, raise awareness of the venue and promote upcoming events. We also assist with targeted digital advertising solutions, increasing the reach of Arts House programming to potential new audiences.

INDUSTRY

Arts and Culture

INVOLVEMENT

Custom Website Maintenance

HTML, CSS & JavaScript Development

Accessible Website Development

Search Engine Optimisation

Strategic Marketing

Digital Advertising

VISIT

Website Maintenance & Continuous Improvement

With a strong focus on user experience and website accessibility, INSPIRED has assisted Arts House to continuously improve its digital presence with a range of custom coded solutions. Working with Access Arts Victoria, we continue to implement a suite of accessibility improvements with the aim to make the Arts House website accessible for all, regardless of ability.

The INSPIRED team has refreshed the overall website layout, modernising the user interface and improving user experience. When COVID-19 caused the temporary closure of the physical venue, we assisted Arts House to continue to deliver high quality events online. The subsequent development of a Digital Program containing video and audio content, along with recordings of interactive works and performances now forms part of Arts House’s core programming.

We’ve transformed the Arts House website into a fully responsive site which is search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and the Google Search Console are integrated with the site, providing invaluable data on user experience and interaction. INSPIRED also manages all aspects of Google Advertising campaigns and provides monthly campaign management as required.

“Lisa, the director of INSPIRED, has always been so helpful to me. She accommodated my requests, actions things promptly (or urgently if required), advises me if items will need to be scheduled later and keeps me up to date with their progress. She responds to my emails in a timely and courteous way and talks me through what needs to happen step by step in order to achieve my objectives. She helps manage my web update projects and keeps them on track, offering advice on how to fix things through the best use of resources and politely advises if something we want is not easily feasible or the cleverest use of our budget. She is honest and trustworthy and keeps me updated as to how my budget with INSPIRED’s allocated hours are tracking. I have appreciated her responsiveness and ability to accommodate and understand the various situations our business has faced over the last few years. ”
– Jackie Johnston, Marketing Manager, Arts House
“Lisa, the director of INSPIRED, has always been so helpful to me. She accommodated my requests, actions things promptly (or urgently if required), advises me if items will need to be scheduled later and keeps me up to date with their progress. She responds to my emails in a timely and courteous way and talks me through what needs to happen step by step in order to achieve my objectives. She helps manage my web update projects and keeps them on track, offering advice on how to fix things through the best use of resources and politely advises if something we want is not easily feasible or the cleverest use of our budget. She is honest and trustworthy and keeps me updated as to how my budget with INSPIRED’s allocated hours are tracking. I have appreciated her responsiveness and ability to accommodate and understand the various situations our business has faced over the last few years.”
– Jackie Johnston, Marketing Manager, Arts House
Get INSPIRED