Arts House

Arts House

Arts House

Accessible website development, site maintenance, digital advertising and marketing support for Arts House, Melbourne’s home of contemporary performance

The Brief

Arts House is a City of Melbourne contemporary performance venue with a year-round program of dance, theatre, music, sound, new technologies and community projects. Arts House is a key project for the City of Melbourne and considered one of the major forces shaping Melbourne’s cultural and social landscape.

With a commitment to making events and performances accessible, and presenting work by Australia’s leading deaf, disabled and or neurodiverse artists, Arts House also required an accessible website. Through a process of website redesign and integration of accessibility software, INSPIRED remediated approximately 3000 accessibility violations to position the Arts House site significantly closer to the goal of AAA accessibility compliance.

Over the past 5 years the INSPIRED team has partnered with Arts House to deliver a continuous digital improvement strategy, raise awareness of the venue and promote upcoming events. We also assist with targeted digital advertising solutions, increasing the reach of Arts House programming to potential new audiences.

INDUSTRY

Arts and Culture

INVOLVEMENT

Accessible Website Development
Custom Website Maintenance
HTML, CSS & JavaScript Development
Search Engine Optimisation
Strategic Marketing
Digital Advertising

VISIT
Arts House

Accessible website development, site maintenance, digital advertising and marketing support for Arts House, Melbourne’s home of contemporary performance

The Brief

Arts House is a City of Melbourne contemporary performance venue with a year-round program of dance, theatre, music, sound, new technologies and community projects. Arts House is a key project for the City of Melbourne and considered one of the major forces shaping Melbourne’s cultural and social landscape.

With a commitment to making events and performances accessible, and presenting work by Australia’s leading deaf, disabled and or neurodiverse artists, Arts House also required an accessible website. Through a process of website redesign and integration of accessibility software, INSPIRED remediated approximately 3000 accessibility violations to position the Arts House site significantly closer to the goal of AAA accessibility compliance.

Over the past 5 years the INSPIRED team has partnered with Arts House to deliver a continuous digital improvement strategy, raise awareness of the venue and promote upcoming events. We also assist with targeted digital advertising solutions, increasing the reach of Arts House programming to potential new audiences.

INDUSTRY

Arts and Culture

INVOLVEMENT

Accessible Website Development

Custom Website Maintenance

HTML, CSS & JavaScript Development

Search Engine Optimisation

Strategic Marketing

Digital Advertising

VISIT

Accessible Website Development & Continuous Improvement

With accessibility a high priority for Arts House, INSPIRED undertook a process of accessible website development to position the site significantly closer to the goal of AAA accessibility compliance. The site features a suite of accessibility tools including screen reader; adjustable text size, spacing and line height; contrast options and link visibility; dyslexia friendly font options; and reading mask and reading guide. These world-class accessibility solutions express Arts House’s commitment towards inclusivity, with the aim to make the website accessible for all, regardless of ability.

Pursuing a continuous improvement strategy, the INSPIRED team has modernised the website user interface and improved user experience. When COVID-19 caused the temporary closure of the physical venue, we assisted Arts House to continue to deliver high quality events online. The subsequent development of a Digital Program containing video and audio content, along with recordings of interactive works and performances now forms part of Arts House’s core programming.

We’ve transformed the Arts House website into a fully responsive site which is search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and the Google Search Console are integrated with the site, providing invaluable data on user experience and interaction. INSPIRED also manages all aspects of Google Advertising campaigns and provides monthly campaign management as required.

“Lisa, the director of INSPIRED, has always been so helpful to me. She accommodated my requests, actions things promptly (or urgently if required), advises me if items will need to be scheduled later and keeps me up to date with their progress. She responds to my emails in a timely and courteous way and talks me through what needs to happen step by step in order to achieve my objectives. She helps manage my web update projects and keeps them on track, offering advice on how to fix things through the best use of resources and politely advises if something we want is not easily feasible or the cleverest use of our budget. She is honest and trustworthy and keeps me updated as to how my budget with INSPIRED’s allocated hours are tracking. I have appreciated her responsiveness and ability to accommodate and understand the various situations our business has faced over the last few years. ”
– Jackie Johnston, Marketing Manager, Arts House
“Lisa, the director of INSPIRED, has always been so helpful to me. She accommodated my requests, actions things promptly (or urgently if required), advises me if items will need to be scheduled later and keeps me up to date with their progress. She responds to my emails in a timely and courteous way and talks me through what needs to happen step by step in order to achieve my objectives. She helps manage my web update projects and keeps them on track, offering advice on how to fix things through the best use of resources and politely advises if something we want is not easily feasible or the cleverest use of our budget. She is honest and trustworthy and keeps me updated as to how my budget with INSPIRED’s allocated hours are tracking. I have appreciated her responsiveness and ability to accommodate and understand the various situations our business has faced over the last few years.”
– Jackie Johnston, Marketing Manager, Arts House