Infrastructure Advisory Group
Infrastructure Advisory Group
A dynamic custom website communicating to a high-level audience of decision makers in government, industry and community
The Brief
Infrastructure Advisory Group (IAG) is a specialist infrastructure advisory firm, uniquely positioned to provide strategic services and advice across the entire infrastructure project lifecycle. IAG holds industry-best knowledge and experience in infrastructure planning, procurement, delivery and stakeholder engagement. By supporting government stakeholders and leading project teams through the breadth of governance, commercial, technical, environmental and social domains involved in modern day mega-projects, IAG helps infrastructure teams transform political intention into real-world outcomes.
When IAG was formed in 2018 by trusted and respected experts in the infrastructure advisory field, INSPIRED was engaged to bring their new brand to life with a dynamic custom designed website. Central to the brief was to demonstrate IAG’s capability and communicate to a high-level audience of decision makers in government, industry and community.
INDUSTRY
Infrastructure Advisory
INVOLVEMENT
Custom Website Design & Development
Search Engine Optimisation
Strategic Marketing
VISIT
A dynamic custom website communicating to a high-level audience of decision makers in government, industry and community
The Brief
Infrastructure Advisory Group (IAG) is a specialist infrastructure advisory firm, uniquely positioned to provide strategic services and advice across the entire infrastructure project lifecycle. IAG holds industry-best knowledge and experience in infrastructure planning, procurement, delivery and stakeholder engagement. By supporting government stakeholders and leading project teams through the breadth of governance, commercial, technical, environmental and social domains involved in modern day mega-projects, IAG helps infrastructure teams transform political intention into real-world outcomes.
When IAG was formed in 2018 by trusted and respected experts in the infrastructure advisory field, INSPIRED was engaged to bring their new brand to life with a dynamic custom designed website. Central to the brief was to demonstrate IAG’s capability and communicate to a high-level audience of decision makers in government, industry and community.
INDUSTRY
Infrastructure Advisory
INVOLVEMENT
Custom Website Design & Development
Search Engine Optimisation
Strategic Marketing
VISIT
Custom Website Design & Development
Through a series of workshops with IAG and stakeholders, the website information architecture and visual design was developed to reflect IAG’s new brand identity. INSPIRED then brought the bespoke website design to life with a modern layout and user interface, featuring parallax headers and animated fonts and imagery.
Custom CSS and JavaScript development was employed to create a unique aesthetic, with strong use of the brand gradient colour palette, graphical devices, ‘big picture’ image styling and custom brand fonts. The Project Portfolio effectively conveys capability, showcasing some of Australia’s largest and most successful infrastructure projects which IAG assisted in delivering.
With proven leadership an important aspect of the IAG story, professional bios were developed to introduce the trusted and respected experts in infrastructure advisory who come from multidisciplinary backgrounds and hold industry-best knowledge and experience in infrastructure planning, procurement, delivery and stakeholder engagement. The News section also keeps the site fresh with current content, communicating industry developments and providing ongoing SEO benefits.
The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and the Google Search Console are integrated with the site, providing invaluable data on user experience and interaction. INSPIRED also provides ongoing website maintenance, ensuring the site is kept up to date with the latest IAG projects.