CDC Plumbing

CDC Plumbing

CDC Plumbing

A custom website solution for one of Australia’s largest privately owned plumbing contractors, showcasing capability and experience

The Brief

Founded in 1984, CDC has become one of the largest privately-owned plumbing contractors in Australia. Having delivered over $1.5b of major works across a wide range of sectors, CDC offers complete plumbing, drainage, hydraulics, and pre-fabrication design and delivery solutions for landmark projects.

With a reputation for innovation, CDC Plumbing engaged INSPIRED to craft a new digital brand presence to showcase their vast project portfolio across the defence, infrastructure, health, correctional, institutional, civic and private property sectors. Central to the brief was demonstrating CDC’s capability, experience and financial surety to deliver large-scale projects and developments. It was also essential to communicate to a wide audience of decision makers the unique value added management CDC brings to all projects to minimise risk.

INDUSTRY

Commercial Plumbing

Hydraulics

Construction

INVOLVEMENT

Custom Website Design & Development
Search Engine Optimisation
Competitor Research
Keyword Mapping
Strategic Marketing

VISIT
CDC Plumbing

A custom website solution for one of Australia’s largest privately owned plumbing contractors, showcasing capability and experience

The Brief

Founded in 1984, CDC has become one of the largest privately-owned plumbing contractors in Australia. Having delivered over $1.5b of major works across a wide range of sectors, CDC offers complete plumbing, drainage, hydraulics, and pre-fabrication design and delivery solutions for landmark projects.

With a reputation for innovation, CDC Plumbing engaged INSPIRED to craft a new digital brand presence to showcase their vast project portfolio across the defence, infrastructure, health, correctional, institutional, civic and private property sectors. Central to the brief was demonstrating CDC’s capability, experience and financial surety to deliver large-scale projects and developments. It was also essential to communicate to a wide audience of decision makers the unique value added management CDC brings to all projects to minimise risk.

INDUSTRY

Commercial Plumbing

Hydraulics

Construction

INVOLVEMENT

Custom Website Design & Development

Search Engine Optimisation

Competitor Research

Keyword Mapping

Strategic Marketing

VISIT

Custom Website Design & Development

The CDC website project commenced with a discovery workshop, followed by an audit of their existing website, in-depth competitor research and keyword mapping to identify SEO opportunities. From this solid foundation INSPIRED crafted a digital strategy to lift the CDC brand above competitors.

Information architecture wireframes and the website visual design were developed and the website came to life via custom CSS and JavaScript development. To communicate the size and capability of CDC, project hero images feature heavily throughout the site. Visual storytelling is supported by keyword rich crafted content which clearly articulates the brand’s strengths and points of difference to competitors. Embedded video is used to great effect, reinforcing key messages and brand propositions. CDC’s experience is showcased with dynamic content and case studies of design and prefabrication solutions.

The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and the Google Search Console are integrated with the site, providing invaluable data on user experience and interaction. INSPIRED also provides ongoing website maintenance, ensuring the site is kept up to date with the latest project imagery.

“The website INSPIRED developed for CDC Plumbing effectively communicates CDC’s experience and capability to deliver large-scale projects and developments. The modern design aligns with our innovative, market-leader approach and the site has significantly improved our online presence. We are also pleased with the way the website demonstrates the unique value-added management CDC brings to every project. ”
– Andrew James, Group CEO, CDC Plumbing & Drainage
“The website INSPIRED developed for CDC Plumbing effectively communicates CDC’s experience and capability to deliver large-scale projects and developments. The modern design aligns with our innovative, market-leader approach and the site has significantly improved our online presence. We are also pleased with the way the website demonstrates the unique value-added management CDC brings to every project.”
– Andrew James, Group CEO, CDC Plumbing & Drainage
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