Inspired Marketing has created and and continues to execute a strategic marketing plan for Flowerdale Farm which positions the brand as ‘Innovators in Specialty Produce’. This extensive and long-running strategy has involved working closely with the client on product development, packaging and label design, trademark registrations, product launches and public relations. Given the innovative nature of Flowerdale Farm products, consumer education has been a large focus of the strategy and is communicated via multiple digital, video and print channels in addition to experiential promotions. Inspired Marketing also assists Flowerdale Farm with day-to-day internal marketing functions to ensure the brand message and ethos is consistently delivered with the highest level of customer service.
Digital campaigns are crafted to target specific wholesale, retail, industry and consumer target markets. Campaigns include weekly market reports, monthly e-newsletters, profiles on chefs and venues, recipe development, content creation for product awareness and education, competitions, website management and integrated social media.
With a goal to continually bring new and innovative products to market, Flowerdale Farm requires precise product roll-out processes and reliable packaging and label solutions. Inspired Marketing has assisted the brand to successfully release a wide range of new products to market in the last 5 years, providing packing solutions and creating original label artworks to help products stand out from the crowd.
Print collateral is a vital component in Flowerdale Farm’s marketing mix, conveying a large amount of product information in an easily digestible visual format. Premium printed catalogues to help educate wholesale customers about the niche product range, whilst POS materials target retail consumers and strengthen the brand identity. Large format signage also helps Flowerdale Farm stand out from the crowd at trade shows and events. Photography, design, production and content creation handled by Inspired Marketing.
Utilising our network of media contacts, chefs and hospitality professionals, Inspired Marketing helps to communicate to Flowerdale Farm’s direct audience. Curating the brand and product stories via effective public relations and endorsements adds authenticity and authority. Supported by strategic advertising and sponsorship, Inspired Marketing ensures the brand stays on message and speaking directly to those who matter most to the client.
Assisting with all internal marketing functions, Inspired Marketing acts as an outsourced Marketing Manager for Flowerdale Farm. We provided day-to-day marketing operations and support, working closely with the Flowerdale team to deliver projects and develop business strategy. We also provide customer service support, ensuring all customer, media and industry inquiries receive appropriate and timely responses, and developing long term relationships which are beneficial for all.