Flowerdale Farm
Innovators in Specialty Produce
INSPIRED MARKETING HAS BEEN WORKING WITH FLOWERDALE FARM SINCE 2012 AND HAS HELPED THIS CLIENT CARVE OUT A NICHE IN PREMIUM SPECIALTY PRODUCE.
Flowerdale Farm
Innovators in Specialty Produce
INSPIRED MARKETING HAS BEEN WORKING WITH FLOWERDALE FARM SINCE 2012 AND HAS HELPED THIS CLIENT CARVE OUT A NICHE IN PREMIUM SPECIALTY PRODUCE.
Inspired Marketing has created and and continues to execute a strategic marketing plan for Flowerdale Farm which positions the brand as ‘Innovators in Specialty Produce’. This extensive and long-running strategy has involved working closely with the client on product development, packaging and label design, trademark registrations, product launches and public relations. Given the innovative nature of Flowerdale Farm products, consumer education has been a large focus of the strategy and is communicated via multiple digital, video and print channels in addition to experiential promotions. Inspired Marketing also assists Flowerdale Farm with day-to-day internal marketing functions to ensure the brand message and ethos is consistently delivered with the highest level of customer service.
Monthly Digital Campaigns
INSPIRED MARKETING PLANS AND DELIVERS UNIQUE DIGITAL CAMPAIGNS ACROSS A RANGE OF PLATFORMS TO EDUCATE AND INFORM CONSUMERS ABOUT THE FLOWERDALE FARM PRODUCT RANGE AND ITS APPLICATIONS.
Monthly Digital Campaigns
INSPIRED MARKETING PLANS AND DELIVERS UNIQUE DIGITAL CAMPAIGNS ACROSS A RANGE OF PLATFORMS TO EDUCATE AND INFORM CONSUMERS ABOUT THE FLOWERDALE FARM PRODUCT RANGE AND ITS APPLICATIONS.
Digital campaigns are crafted to target specific wholesale, retail, industry and consumer target markets. Campaigns include weekly market reports, monthly e-newsletters, profiles on chefs and venues, recipe development, content creation for product awareness and education, competitions, website management and integrated social media.
Product Development, Packaging & Label Design
INSPIRED MARKETING HAS ASSISTED FLOWERDALE FARM WITH THE SUCCESSFUL LAUNCH OF MULTIPLE PREMIUM PRODUCE LINES INCLUDING EDIBLE FLOWERS, FOLIETTE EDIBLE LEAVES, AUSTRALIAN NATIVE PRODUCE AND PREMIUM HAND-CUT SALADS.
Product Development, Packaging & Label Design
INSPIRED MARKETING HAS ASSISTED FLOWERDALE FARM WITH THE LAUNCH OF EDIBLE FLOWER LINES, FOLIETTE EDIBLE LEAVES, AUSTRALIAN NATIVE PRODUCE AND PREMIUM HAND-CUT SALADS.
With a goal to continually bring new and innovative products to market, Flowerdale Farm requires precise product roll-out processes and reliable packaging and label solutions. Inspired Marketing has assisted the brand to successfully release a wide range of new products to market in the last 5 years, providing packing solutions and creating original label artworks to help products stand out from the crowd.
Printed Collateral &
Graphic Design
INSPIRED MARKETING PROVIDES PHOTOGRAPHY AND GRAPHIC DESIGN FOR THE PRODUCTION OF PRODUCT CATALOGUES, POSTERS, FLYERS, POS MATERIALS, BANNERS AND LARGE FORMAT SIGNAGE
Printed Collateral &
Graphic Design
INSPIRED MARKETING PROVIDES PHOTOGRAPHY AND GRAPHIC DESIGN FOR THE PRODUCTION OF PRODUCT CATALOGUES, POSTERS, FLYERS, POS MATERIALS, BANNERS AND LARGE FORMAT SIGNAGE
Print collateral is a vital component in Flowerdale Farm’s marketing mix, conveying a large amount of product information in an easily digestible visual format. Premium printed catalogues to help educate wholesale customers about the niche product range, whilst POS materials target retail consumers and strengthen the brand identity. Large format signage also helps Flowerdale Farm stand out from the crowd at trade shows and events. Photography, design, production and content creation handled by Inspired Marketing.
Public Relations, Press Releases & Advertising
WITH NEW PRODUCTS FREQUENTLY LAUNCHED, AN EFFECTIVE COMMUNICATION STRATEGY AND STRATEGIC ADVERTISING IS KEY TO SUCCESS.
Utilising our network of media contacts, chefs and hospitality professionals, Inspired Marketing helps to communicate to Flowerdale Farm’s direct audience. Curating the brand and product stories via effective public relations and endorsements adds authenticity and authority. Supported by strategic advertising and sponsorship, Inspired Marketing ensures the brand stays on message and speaking directly to those who matter most to the client.
Marketing & Customer Service
ACTING AS AN OUTSOURCED MARKETING MANAGER WE PROVIDE DAY-TO-DAY MARKETING SUPPORT AND COMPREHENSIVE CUSTOMER SERVICE ASSISTANCE.
Marketing & Customer Service
ACTING AS AN OUTSOURCED MARKETING MANAGER WE PROVIDE DAY-TO-DAY MARKETING SUPPORT AND COMPREHENSIVE CUSTOMER SERVICE ASSISTANCE.
Assisting with all internal marketing functions, Inspired Marketing acts as an outsourced Marketing Manager for Flowerdale Farm. We provided day-to-day marketing operations and support, working closely with the Flowerdale team to deliver projects and develop business strategy. We also provide customer service support, ensuring all customer, media and industry inquiries receive appropriate and timely responses, and developing long term relationships which are beneficial for all.
Campaign Achievements:
NATIONAL FINALIST: PMA MARKETER OF THE YEAR AWARD
NOMINATION: AUSVEG INNOVATIVE MARKETING AWARD
NOMINATION: THE WEEKLY TIMES COLES FARMER OF THE YEAR AWARD
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