Urban Maintenance Systems
Urban Maintenance Systems
Two custom built websites, focussed on user experience, with best practice SEO, for the Australian and New Zealand entities of Urban Maintenance Systems
The Brief
Urban Maintenance Systems (UMS) provides high-quality, value-driven maintenance and management service solutions for grounds and open spaces, buildings, urban environments, facilities and venues where presentation and amenity are paramount.
After 25 years of steady growth, the UMS brand and digital presence was ready for a refresh, so they engaged INSPIRED to deliver bespoke website solutions for both their Australian and New Zealand operations.
With a desire to regularly communicate company news and events to clients, INSPIRED also developed a custom EMD design and delivers ongoing digital marketing campaigns for the UMS brand.
INDUSTRY
Facilities Services
INVOLVEMENT
Custom Website Design & Development
Search Engine Optimisation
Digital Marketing
Strategic Marketing
Technical and Systems Support
VISIT
Two custom built websites, focussed on user experience, with best practice SEO, for the Australian and New Zealand entities of Urban Maintenance Systems
The Brief
Urban Maintenance Systems (UMS) provides high-quality, value-driven maintenance and management service solutions for grounds and open spaces, buildings, urban environments, facilities and venues where presentation and amenity are paramount.
After 25 years of steady growth, the UMS brand and digital presence was ready for a refresh, so they engaged INSPIRED to deliver bespoke website solutions for both their Australian and New Zealand operations.
With a desire to regularly communicate company news and events to clients, INSPIRED also developed a custom EMD design and delivers ongoing digital marketing campaigns for the UMS brand.
INDUSTRY
Facilities Services
INVOLVEMENT
Custom Website Design & Development
Search Engine Optimisation
Digital Marketing
Strategic Marketing
Technical and Systems Support
VISIT
Custom Website Design & Development
Through a series of detailed discovery sessions with UMS we discussed the vision, requirements and specifications for the new sites. From this, INSPIRED developed custom user experience design recommendations and planned the technical and information architecture required for the website project. Central to the project was ensuring that UMS’s digital marketing strategy and content strategy aligned with the overarching strategic marketing plan, to enhance the effectiveness of digital outcomes.
The user interface design makes effective use of strong branding elements, colour scheme and visual storytelling, whilst clearly communicating to users UMS’s wide-reaching expertise and ‘smarter service model’ aligned to the evolving needs of clients. Structurally the websites are large, communicating to the various user audiences via in-depth service and sector content, integrated employment portal and e-newsletter subscription.
Developed as fully responsive sites, the UMS digital platforms are search engine optimised, using best practice technical and keyword-based SEO principles. Google Analytics and Google Search Console are integrated with the sites, providing invaluable data on user experience and interaction.
Digital Marketing
In order to build brand awareness and communicate to existing clients, INSPIRED provides Electronic Direct Mail (EDM) marketing services for UMS. We developed a custom EDM template reflecting the brand style and new digital presence. The brand’s EDM campaigns are instantly recognisable, utilising the distinctive brand colour palette and font styling, which has been adopted across all marketing collateral.
The ongoing EDM campaigns help keep clients up to date with the latest news, events and services, whilst ensuring the UMS brand is top of mind.
“INSPIRED’s holistic approach to the digital presence of UMS, seamlessly brought our new brand identity to life, with custom websites that aligned to our strategic marketing goals. The project was delivered on time and to budget, with excellent SEO results. Clearly vested in our success, the INSPIRED team provided flexibility, clear communication and valuable guidance throughout the whole process. We also appreciated their technical support, liaising with our internal departments to ensure appropriate systems and infrastructure were in place for the new digital platforms. ”
– Demara Jackson, CEO, Urban Maintenance Systems