Since 2015 Inspired Marketing has worked with the Meat Market management team to transform this historic building into an arts hub. With a focus on user experience and digital presence, Inspired Marketing designed and developed the unique Meat Market website, complete with search engine optimisation. We continue to assist with regular site updates and maintenance in addition to providing marketing and digital advisory services.
With a variety of end users including venue hirers, performing artists, corporate clients and event attendees, user experience was a key factor in the design of the Meat Market website. Through a process of stakeholder engagement and discovery, Inspired Marketing helped Meat Market articulate the requirements of each user group, integrated branding, design, usability, and function. From this we crafted a website that provides meaningful and relevant experiences to users. The result is a fully responsive custom WordPress site which features a modern half screen design, event listings and calendar integration, but that is also a brilliant resource for venue hirers. Optimised for speed, SEO friendly and with fully integrated analytics, this stunning site brilliantly showcases this unique Melbourne venue.
To position the Meat Market website with the greatest search opportunity, Inspired Marketing uses best practice technical, on-page and off-page SEO strategies. Our technical SEO practices lay a strong foundation for site crawling and indexability. Off-page SEO helps build site authority and on-page SEO positions the site to rank for relevant keywords and phrases. Keyword research and website mapping were used to identify optimisation opportunities and a content brief for each page of the site was developed to target specific keywords. The Google Analytics platform was also installed, providing invaluable data on user experience, demographics and acquisition.
Inspired Marketing’s outsourced CMO services offer an affordable alternative or support to an in-house marketing manager or department. Meat Market relies on our multi-disciplinary, outsourced marketing team as a resource to assist with business strategy and planning, digital marketing and campaign implementation. Inspired Marketing helps add value across the full business spectrum, linking Meat Market’s business needs with practical solutions to deliver measurable outcomes.