Inspired Marketing works closely with Hedger Constructions to craft and deliver unique brand strategy and cohesive marketing campaigns. In addition to strategic marketing, deliverables for this client include website development, search engine optimisation, content creation and copy writing, advertising, editorial and graphic design, as well as social media management. Supported by robust strategy, Hedger Constructions continues to go from strength to strength, recently expanding with the opening of a Melbourne office.
Strategic marketing has helped Hedger Constructions to articulate their key value propositions and communicate more effectively with their core market. Investing in brand strategy and message development has provided this client with increased brand value and awareness to help them stand out in a crowded industry.
To position Hedger Constructions as one of Victoria’s most prestigious custom home builders, Inspired Marketing designed and developed a new website for the brand which beautifully showcases their awarding winning work. The fully responsive site is search engine optimised, using best practice technical and keyword-based SEO principles.
Keyword research and website mapping were used to identify optimisation opportunities, and a content brief for each page of the site was developed to target specific keywords. Inspired Marketing undertook all copy writing for the site to ensure the brand story and message were effectively communicated and included all relevant search terms. The Google Analytics platform was also installed, providing invaluable data on user experience and activities.
Inspired Marketing manages advertising media scheduling for Hedger Constructions, planning all advertising as part of the overarching marketing strategy. Utilising our network of media contacts we assist with editorial placement, creating relevant content as the basis of print and digital features.
Hedger Constructions relies on Inspired Marketing to provide high quality, original graphic designs for the development of magazine ads, printed and digital collateral. Our in-depth brand knowledge ensures all visual messages are consistent with the core values of the brand and the marketing strategy. Large format signage is also frequently developed for trade shows and events.
An essential aspect to any digital campaign, social media management provides consistent and cohesive messaging across multiple brand channels. Inspired Marketing develops social strategy with editorial calendars and integrates campaigns with brand objectives. We are also responsible for all social copy writing and content creation.